Santiago Puig Asensio is a multidisciplinary designer, hailing from an Spanish family.

Born in Santiago, Chile, and raised in Basel, Switzerland.

Studied at Madrid's University for Technology and Art. Awarded a scholarship at Korea's prestigious Sogang University.

Working on the industry since 2020 since.

Currently located in AUSTRALIA with Full australian working rights.

Person posing with abstract shapes and patterns overlaying, wearing a white top and patterned skirt, artistic design, text in Cyrillic script at the bottom right.

Skills

Visual Design

Layout

Brand Identity

Art direction

Editorial Graphics

Strategic visual communication

Check skills

I captured this image using a Mavic Mini drone, positioned in the middle of the river with the camera angled 65 degrees downward, focused on the Gothic cathedral water reflection.

PhotoVogue Spain

vogue.com/photovogue

Promo billboard summer 2024 Zaragoza city parade, featuring Zaragoza´s Pilar Cathedral, photography by Santiago P.

“Connecting artists, community and commerce through Condé Nast's global creative networks.
We champion talent and influence visual literacy to help foster a more just, ethical and inclusive world”

Before continuing!

This portfolio is meant to be viewed in WIDESCREEN
Display proportions 16:10
If the full windows are visible in the video, we're all set.

Black and white image of a paper sculpture with the word 'pegani' overlaid in a decorative font.

I approach every stage of the design process with meticulous care, placing particular emphasis on typography.

For me, type is never just a visual element—it must move, breathe, and flow within the composition. It should feel like a living, physical part of the design, not simply resting on top of it.

Be graceful, yet, flashy…

In such a crowded consumer market, it's crucial to make a bold impression. A mediocre design won't cut it.

To stand out, companies must create exceptional promotional content that speaks directly to their target audience. This means carefully selecting the ideal location, models, and concepts while keeping the ultimate goal in mind: bringing attention to the brand and increasing sales.

Client 1
Lytuo Argentina

Year
01/04/2020

Client 2
Monero Payments Asia Pacific

Year
04/07/2024

Collage featuring a smiling woman with long earrings, the word 'LOVE' and text 'LYTUO Handcraft Premium Jewelry' overlaid.

Fashion ad featuring a woman in a black outfit with trendy jewelry, set against a sunset background. Text reads "HANDCRAFT PREMIUM JEWELRY LYTUO."

Red-tinted image of a Kawasaki motorcycle and a person wearing a Shark helmet, with the text 'Kawa' and 'Saki'."}

On the field

Advanced content care

My responsibility entails monitoring and managing all aspects of content development, meticulously evaluating possible hazards in each circumstance, and possessing the competence to efficiently mitigate them.
(Meaning, from the content filming/capture, to the editing, to the layout, and to the final publishing, printing and or promoting)
Real world understanding

Capable of executing on-site operations while adhering to relevant local laws, safety standards, and possessing the appropriate licenses. (Such as aerial photography)

TARGETING “Vibes”

To create a specific atmosphere or "vibe" for an advertisement, it is important to fully understand the context of the ad. Curating every step in the process, such as the location, models, lighting, and editing, all must align with the intended vibe

Person wearing a colorful jacket and orange pants walking in an urban area with a billboard featuring an advertisement for the Galaxy Note10 in the background.

Person posing in urban square with tall Samsung billboard, cloudy sky overhead.

Target: Young, Winter Sales, trendy seeking woman

Context: Instagram photography promo for winter sales. (Pre-edit)

#Daylight #Light #Fashion #Color #trend #Winter #

Target: Young, all genders, rebel, outsider, rogue, counterculture, mid-high income

Context: Promo banner for underground Spotify artist.

#Night #Edgy #Dark #Trap #Underground #Skate #Drift

Architectural Filmmaking

“CASA VELO”

As a professional videographer, I was hired by the firm Dana Arquitectos to capture and edit footage of their latest projects.
Using a stabilized gimbal, I was able to capture footage that highlights the intricate details and designs of the building.
To ensure maximum engagement, the video was specifically formatted for Instagram, with each shot carefully curated to highlight the most unique and eye-catching features of each structure.
Recorded with Sony Alpha A7, edited with Adobe Premiere & After Effects, color graded on DaVinci Resolve Studio.

Brand Identity Design

Introduce your brand

White text "HELLFIRE" on a black background.

Smartphone positioned on top of a tablet with colorful abstract backgrounds on both displays.

I favor logo designs that can be deconstructed and reconfigured

—allowing their components to be animated and adapted seamlessly for motion graphics.

MSP CORPORATION

NATO Commercial Entity. Protecting individuals, governments and corporations from financial an digital crypto threats worldwide.

Blue – Trust, Stability, Security

It evokes feelings of trust, professionalism, and reliability—crucial for companies dealing with cybersecurity or financial protection.
- Blue suggests calmness and control, which contrasts the chaotic nature of threats (i.e., it reassures clients).

Yellow – Alertness, Innovation, Energy

Yellow catches attention quickly—it's the color of caution signs and warning signals.
- It adds a sense of urgency and alertness, which aligns with threat detection and awareness.

Silhouette of a warrior on horseback holding a lance.

Silhouette of a horse and knight with text "BLOCKCHAIN X PHYSICAL SILVER" on a dark background.

Denarium, brand and logo for the cryptography test peer to peer crypto project in progress based on physical silver coins with unique blockchain QR embedded to real crypto coin, Denarium.